How to Determine if Your Copywriter is Worth It
If you'd like to generate an income online, you're going to have to have a web site. If you would like that website to be profitable, it has to be written really well. Unless you're good at copywriting already it's best to employ someone qualified to create the text on your web site. An experienced copywriter will generate a lot more cash than you would ever even be able to hope to see if you tried to do all of the writing by yourself. Evidently, not all copywriters are the same. Some of them are really gifted. Some dream of having talent but are merely trying to make some money because they've heard that online copywriting is simple. Read on to find out how to know the difference.
Does the writer have a website of his or her own? Any copywriter that wants to write web copy has to have a site that houses their bio, their resume, a few samples and whatever else they feel the need to share. If they don't have a site of their own, how can they help you with your site? Take note of the copy used on this web site also. If you notice lots of mistakes, this is a bad sign.
How favorably do you respond as you read the copywriter's own text? This involves more than merely finding grammar and spelling mistakes. Do you have any sort of emotional reaction to the copy on the web site? Does it cause you to warm up to the copywriter? Does it make you feel like you wish to find out more about the writer and keep reading? Does the copy make you feel like you want to employ that person instantly? Does the copy make you want to run the other Check Out Your URL way? Does website copy make you mad? These are all very crucial reactions and they demand your attention.
Do a background research on the writer. Look for reviews on independent web sites and online forums. It's remote that you will come across any terrible reviews on the writer's own site. Search online for the copywriter's name to discover if there are any reviews or personal testimonials that are not run and can't be falsified by the writer you are checking up on. Examine closely these reviews and feedback. Ask the copywriter to furnish you with a couple of references. Make sure that you follow up and really contact those references so that you can obtain an honest opinion from them.
Make sure you spend some time reading through the samples supplied by the writer. You should ask the writer to send you some samples that aren't already provided on the website. This is especially important when you're trying to hire a writer who claims to be an expert in a certain area. If the writing is vague and reads like a regurgitated Wikipedia article, it is time to move on.
You have a number of choices available to you when you're trying to determine whether or not to pay for a copywriter. It's important to do your research and look beyond the writer as a person and find out what you can about his or her reputation and character.